There are many pros and cons when it comes to using door hangers for your marketing and advertising needs. Here are a few examples of why.
PRO – They are personal. Some people appreciate this aspect of door hanger marketing. They need to be hand delivered, which shows effort and care on the part of the advertiser or company. This is great, especially when you are trying to motivate a specific target market of people. Custom hangers are great for local marketing. Local events, campaigns, etc. can all be promoted positively with printed door hangers.
CON – A lot of people who receive see them as an automatic throw away piece. Because there are so many postcards, flyers, and other types of advertising materials that come through the mail every day, you really need to make your hangers stand out in a positive way. This is why the design phase of your door hanger creation is so important, you must catch someone's attention before your creation ends up in the trash can. Also, there is no envelope for a potential customer to open or other piece to distract them or make them look twice. So, this is why the look and design of your door hangers means so much.
PRO – They are one of the more unique pieces of advertising materials you could choose to use. While you do have the "throw away" hurdle to over, if you do a great job during the design phase, you will end up with a beautiful, unique hanger to distribute. This is definitely a pro. If you can grab attention and deliver a powerful message, yours will be a definite success.
CON – Some people view them as a weaker form of marketing material due to their lack of reach. Due to their delivery orders, hangers just can not get to as many people as say, a postcard that goes through a stamping machine. Because each door hanger needs to be hand delivered, the amount of people you can contact is going to be smaller. Direct mail pieces are going to be able to reach more people due to their delivery method alone. This is why door hangers are great tools to use when you are trying to contact a local group of people.
Overall, they have several pros and cons but quite often they are best suited to promote a local business or organization and be distributed to homes in the surrounding area. You are going to get the best response this way, especially if you design your door hangers well and make the consumer feel as though you care about them and value their business before they have decided to give it to you.